Privacy Policy

1. Name and contact details of the provider and responsible body within the meaning of the Data Protection Act

Provider and responsible body within the meaning of the General Data Protection Regulation (hereinafter: GDPR) of the European Union (EU) and other national data protection laws of the member states as well as other data protection regulations is:

Make it Smart e. K.
Maria Begonia Ramos Fernandez
Dreikreuzenstraße 5
30449 Hannover / Germany

Further company information can be found in About us.

2. Principles of processing personal data

All information that relates to a natural person or are obtainable and thereby allow conclusions about the personality of a natural person are personal data. Personal information includes, but is not limited to, general personal information (e.g. name, age, place of birth, date of birth, marital status, address, phone number etc.), online information (e.g. e-mail address, IP-address, location data, user behavior data etc.) and other personal or personally identifiable information. No personal data is information (e.g. anonymised data) in which no or only with a disproportionate effort a relation to a person can be produced. For the processing of personal data a personal consent or a legal basis is necessary. The definition of “processing of personal data” covers, e.g. these include, collecting the data, querying the data, using the data, storing the data, transmitting and sharing the data. The deletion of personal data that has been processed takes place when the purpose of the data processing for which it was collected has been achieved, and where there are no longer any legally required retention requirements.

Provided that the processing of personal data is required for the provision of some offers on our website, we will inform you in the following about the concrete processes, the purpose and extent of the data processing and the storage duration of the respective data.

3. Processing operations

3.1. Type of personal data stored, their purpose and duration of storage

With your access to the website of the company Make it Smart e. K. (hereinafter: our website) personal data are collected when calling and using our website, which automatically transmits your web browser to the server of our web host. All automatically transmitted information is temporarily stored in a so-called server logfile by the company Make it Smart e. K. (or his web space provider – web host) recorded and stored. We collect the following technically required data when our website is used to ensure the security and stability of the website:

  • The IP-address of the recipient (the requesting computer).
  • The date and time of access.
  • The name and the URL of the file that was retrieved.
  • The amount of data transferred and the message whether the data retrieval was successful.
  • The referrer-URL of the website from which access was made.
  • The detection data of the web browser and the operating system used.
  • The name of the internet-access-provider.

The provision of a website requires the processing of the above data. The legal basis for the aforementioned data processing is Art. 6 para. 1 lit. f GDPR.

The above data will be deleted as soon as it is no longer required to display the website. For the provision and operation of the website, the storage of the above-mentioned data in the so-called server log files is absolutely necessary. Therefore, there is no possibility of objection on the part of the user. In individual cases, further storage may take place if required by law.

The stored access data (so-called server log files) are used for the identification and tracking of unauthorized access attempts and accesses to the web server and are only kept for a longer period of time for further legal steps in this case. Furthermore, access data is only evaluated for statistical purposes and then in anonymous form.

3.2. Contacting us by e-mail

If you contact us by e-mail, the e-mail correspondence will be stored for the purpose of processing your e-mail enquiry as well as in the event that follow-up questions arise.

3.3. Treatment of e-mail addresses

If you send us an e-mail, your e-mail address will only be used for the correspondence with you.

3.4. Data economy

Personal data is stored according to the principles of data avoidance and data economy only as long as required or required by law (legal storage period). If the purpose of the information collected is omitted or the storage period ends, we block or delete the data.

4. Right to information and correctness of content

You have the right, upon request, to obtain free information about the personal data stored about you, insofar as such data are collected and stored.

In addition, you have the right to correction of incorrect data and deletion of personal data, insofar as there is no legal obligation to store such data.

5. Disclosure of personal information to third parties

The transfer of your personal data to third parties is done by our side only in the following cases:

  • if you agree to us for the transfer of your personal data pursuant to Art. 6 para. 1 p. 1 lit. a GDPR have given an express consent,
  • or the disclosure of your personal data in accordance with Art. 6 para. 1 p. 1 lit. b GDPR is legally permissible and necessary for the fulfillment of a contractual relationship with you,
  • or if a legal obligation to disclose your personal data pursuant to Art. 6 para. 1 p. 1 lit. c GDPR exists,
  • or the disclosure of your personal data in accordance with Art. 6 para. 1 p. 1 lit. f GDPR is necessary for the exercise, assertion or defense of legal claims as well as for the protection of legitimate corporate interests and there is no reason to assume that the non-disclosure of your personal data constitutes a predominantly legitimate interest on their part.

6. Integration of services and content of third-parties

(Source (external link): Privacy Configurator of (Site-Language: German))

Our offer sometimes includes content, services and performances of other providers. These are, for example, maps provided by Google Maps, videos from YouTube as well as graphics and images from other websites. In order for this data to be called up and displayed in the user’s browser, the transmission of the IP-address is absolutely necessary. The providers (hereafter referred to as “third-party providers”) thus perceive the IP-address of the respective user.

Although we endeavor to use only third-party providers vendors who only need the IP-address to deliver content, we have no control over whether the IP-address may be stored. This process is used in the case, inter alia, statistical purposes. If we know that the IP-address will be stored, we will inform our users.

7. Cookies

This website uses so-called cookies. These are text files that are stored on your computer from the server. They contain information about the browser, the IP-address, the operating system and the Internet connection. This data will not be passed on to third parties or linked to personal data without your consent.

Cookies have two main functions. They help us to make it easier for you to navigate through our website and to display it correctly. They are not used to infiltrate viruses or start programs.

Users have the opportunity to access our offer without cookies. For this purpose, the corresponding settings must be changed in the browser. Please inform yourself about the help function of your browser, how cookies are deactivated. However, we would like to point out that some functions of this website may be impaired and the user comfort may be restricted. The following external websites (USA)

and (Europa)

allow you to manage online ads cookies.

8. Disclosure and passing on information

We use third party vendors to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites so that advertisements can appear about products and services that interest you. If you would like to know more about these methods or if you would like to know what options are available so that this information can not be used by companies, click here on the external link:

Privacy Policy of the Google Advertising Network and Content Network.

9. Safety

If you retrieve pages and files within this offer and are asked to enter data about yourself, we point out that this data transmission over the Internet is unsecured and the data can thus be taken note of or falsified by unauthorised persons.

10. Use of Google AdSense

In our website we use the integration of advertisements Google AdSense. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Irland, hereinafter only called “Google”.

Through the certification according to the EUUS data protection shield (“EUUS Privacy Shield”), which you can find at the following external link:

guarantees Google that EU data protection standards will be respected even when processing data in the USA.

Google AdSense stores cookies and so-called web beacons on your device via your Internet browser. As a result, Google allows us to analyze the use of our website by you. The information collected in this way will be transmitted to Google in the USA in addition to your IP-address and the advertising formats displayed to you and stored there. Google may also share this information with other parties. Google states, however, that your IP-address would not be merged with other information from you.

The legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser; however, we would like to point out that in this case you may not be able to use all functions of our website to their full extent. You will find more detailed information on this under “Cookies” above.

In addition, Google offers the following external links


provides further information, in particular on the possibilities of preventing the use of data.

11. Google Remarketing or “Similar Target Groups” component of Google

In our website we use the remarketing or “similar target group” function. This is a service of Google LLC, Gordon House, Barrow Street, Dublin 4, Irland, hereinafter only called “Google”.

Through the certification according to the EUUS data protection shield (“EUUS Privacy Shield”), which you can find at the following external link:

guarantees Google that EU data protection standards will be respected even when processing data in the USA.

We use this feature to serve interest-based, personalized advertising on third-party websites that also participate in Google’s advertising network.

The legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.

To enable this advertising service, Google stores a cookie with a sequence of numbers on your terminal device while you visit our website via your Internet browser. This cookie records both your visit and the use of our website in anonymous form. However, personal data is not passed on. If you subsequently visit the website of a third party who also uses Google’s advertising network, it is possible that advertisements will appear that relate to our website or our offers there.

In order to permanently deactivate this function, Google offers for the most common Internet browsers over

a browser plugin.

Likewise, the use of cookies by certain providers, for example, over (Europe)


be disabled via opt-out.

Through cross-device marketing, Google may be able to track your usage behavior across multiple devices, so you may see interest-based, personalized advertising even when you switch devices. However, this assumes that you have agreed to associate your browser history with your existing Google Account.

Google offers more information about Google Remarketing at


In addition, Google users can in the

settings for advertising

disable personalized advertising.

12. Google Translate

So that visitors from other countries can also use our website, we have integrated the translation program “Google Translate”. This is a service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter only called “Google”.

Sometimes the computer-generated translations just approximate the original content on our website. The translation feature of Google Translate is for your convenience only. The computer-generated translations should not be considered literal (exact or flawless) as they may sometimes contain incorrect (wrong) or even offensive expressions. Since we have no influence on the computer-generated translations, we assume no liability for the reliability, accuracy or timeliness of the texts translated by Google Translate and we assume no liability for damages incurred.

Translation of files or elements, including photos (images), PDFs or graphics, may not be possible.

Google collects, stores and processes information to provide better services to users (visitors). For example, this includes the language of the users (visitors), the URL of the page visited, the IP-address of the users (visitors) and also includes the personal surfing or online behaviour of the users (visitors). Please note that we have no influence on the processing of data by Google.

For more information about Google Translate, please visit the following external links:



13. AWIN and affilinet tracking cookies

Our website employs AWIN and affilinet tracking cookies in order to correctly record sales and/or leads.

The legal basis is Art. 6 para. 1 lit. f GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our Internet presence.

Cookies are small text files that are saved to your computer when you visit a website. These AWIN and affilinet tracking cookies do not store personal data of any kind. Instead, it only collects the identification number of the intermediary partner as well as the reference number of the advertising material that was clicked on by the visitor to the website. This information is required in order to process the payment transaction between the website operator and the advertiser. The partner identification number serves to designate the intermediary partner to which a commission is to be paid once a transaction has been concluded.

You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website. You will find more detailed information on this under “Cookies” above.

Further information on data processing from the Performance Advertising Networks by AWIN AG and affilinet GmbH can be found under the following external links:

AWIN AG, Eichhornstraße 3, 10785 Berlin / Germany


affilinet GmbH, Sapporobogen 6-8, 80637 München / Germany

14. Social media buttons with “Shariff”

We offer you the possibility to use so-called “Social-Media-Buttons” on our website. To protect your data, we rely on the solution “Shariff” during implementation. As a result, these buttons are included on our site only as a static graphic that contains a link to the appropriate website of the provider. By clicking on the graphic you will be redirected to the website of the respective provider, just as it works with normal links. Only when you visit the website of the provider does the provider receive information about you, such as your IP-address. If you do not click on the button graphics, no data exchange takes place. Information about the collection and use of your data in the social networks can be found in the respective terms of use of the respective providers. More information about the plugin and “Shariff” solution can be found at the following external links:

Shariff: Social-Media-Buttons with data protection (Site-Language: German)


Shariff Wrapper – WordPress Plugins.

We integrate the following social networks on our website with “Shariff”:

facebook | twitter | googleplus | pinterest | reddit

15. iThemes Security – Security plugin for monitoring our website

We use the security plugin “iThemes Security” to monitor our website. IThemes Security monitors our website and reports changes to the file system and database that could indicate data manipulation.

What personal information we collect and why we collect it

Security Logs

The IP-address of visitors, user-ID of logged in users, and username of login attempts are conditionally logged to check for malicious activity and to protect the site from specific kinds of attacks. Examples of conditions when logging occurs include login attempts, log out requests, requests for suspicious URLs, changes to site content, and password updates. This information is retained for 14 days.

With whom we share your data

This site is scanned for potential malware and vulnerabilities by Sucuri’s SiteCheck. We do not send personal information to Sucuri; however, Sucuri could find personal information posted publicly (such as in comments) during their scan. For more information, see the following external links:

Sucuri’s privacy policy


iThemes Security (formerly Better WP Security) – WordPress Plugins.

How long we store your data

Security logs are retained for 14 days.

16. Hyperlinks to websites of other providers

There are so-called hyperlinks on our website which lead to websites of other providers. You will be redirected by activating these so-called hyperlinks from our website directly to the website of another provider. Among other things, you recognize the forwarding on changing the Internet address (URL). We can not accept any responsibility for the confidential handling of your personal data on the websites of third parties. We have no control over the fact that the companies or operators of the websites comply with the prescribed data protection laws. Please inform yourself directly on the respective websites about the way in which your personal data is handled.

17. Rights of persons concerned under the GDPR

For you as data subject of a processing of personal data the following rights result from the General Data Protection Regulation (GDPR) of the European Union (EU):

  • According to Art. 15 GDPR, you can request information about your processed personal data from us. In particular, you can request information about:
    • the processing purposes of the personal data,
    • the categories of personal data,
    • the recipients or categories of recipients to whom your personal information has been disclosed or is yet to be disclosed,
    • the planned storage period of your personal data, or if that is not possible, the criteria for determining the storage period of your personal data,
    • the existence of a right to rectification or deletion or to limitation of the processing or a right to object to the processing of your personal data,
    • the existence of a right of appeal to a competent supervisory authority,
    • all available information about the origin of your personal data, if your personal data was not collected from us,
    • a transmission to international organizations or to third countries as well as in accordance with Article 22 (1) and (4) the existence of automated decision-making, including profiling (the automated creation of user profiles based on automatically collected personal data) and, if appropriate, meaningful information on their details.
  • According to Art. 16 GDPR, you can demand the immediate correction of incorrect or the completion of your personal data stored by us.
  • According to Art. 17 GDPR, you may request the deletion of all your personal data stored by us, insofar as to fulfill a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal claims or the processing of your personal data is not required to exercise the right to freedom of expression and information.
  • According to Art. 18 GDPR you can demand the restriction of the processing of your personal data from us, as far as the accuracy of the data is denied by you, the processing is unlawful, we no longer need your personal data and you refuse their deletion because you have this data for the assertion, exercise or defense of legal claims or you have objected to the processing in accordance with Art. 21 GDPR.
  • According to Art. 20 GDPR, you may require us to receive, in a structured, common and machine-readable format, the personal data that you have provided us with and that you have provided to us, or to request that you send it to another person in charge.
  • According to Art. 7 para. 3 GDPR, you can revoke your once given consent at any time. The data processing of your personal data based on this once given consent will then no longer be continued in the future.
  • According to Art. 77 GDPR, you have the right to complain to a competent supervisory authority. As a rule, you can contact the relevant supervisory authority of your usual place of residence or workplace or the location of the alleged violation or our registered office.

18. Right to object

If your personal data are based on legitimate interests in accordance with Art. 6 para. 1 p. 1 lit. f GDPR are processed, you have the right to file an objection against the processing of your personal data in accordance with Art. 21 GDPR, provided that there are reasons for this arising from your particular situation or the objection is directed against direct advertising. In the latter case (direct advertising) you have a general right of objection that is implemented by us without stating a particular situation.

If you would like to exercise your right of revocation or objection, please send an e-mail to

19. Updating and changing our privacy policy

In order to ensure that our privacy policy always complies with current legal requirements, we reserve the right to make changes at any time. This also applies in the event that the privacy policy has to be adapted due to new or revised services, for example new services. The new privacy policy will then take effect on your next visit to our offer.

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